My consultants, friends and other marketing experts tell me I HAVE to use Facebook. In this age of social marketing, social networking, that Facebook is mandatory, (as is Amazon). Thanks, but no thanks.

Facebook is clearly subverting responsibility for profit. Facebook makes money off advertising, which is no big deal, every publication does it. However Facebook will take money from organizations that have nothing but malicious intent. You don’t see lots of ads for white supremacists in Better Homes & Gardens. But with the way Facebook and other social networking platforms work, all kinds of bad actors can place ads that target very specific kinds of people. And the old, venerable newspaper and magazine just can’t do that.

I can’t in good conscience pay a company that, in my opinion is helping people attack our way of life. It’s one thing to just be on Facebook, (I’m considering leaving all together) and spend any ad dollars, it’s another to be a Facebook customer.

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Rich Kronfeld

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