As I sit down to watch movies with my family several nights a week now due to COVID stay at home, it strikes me that there will be many books, movies, songs that will emerge from this global emergency. When you take a moment to think about how much art has been created out of past desperate moments in our culture’s history; WWI, WWII, Vietnam, Cold War, Civil War, slavery, Great Depression, etc, you see the enormous effect that trying times have on people. Artistic creativity seems to flourish in us as we face anxiety. People need to express how they feel, it’s a deep human need to be understood.
Creativity also in a business sense expands during tough times. We invent solutions to the problems we face; countries build new, more powerful weapons when faced with the existential threat of war, indeed what we consider America’s greatest achievement – the Apollo program was a product of Cold War competition. And most business ideas start with some sort of problem solving need/desire on the part of the inventor.
As an inventor, I’ve had a few preliminary ideas and have seen several other inventor’s ideas in response to the pandemic. The amount of time, focus and work being invested into Sars-CoV2 research and care must be in the millions, perhaps billions of human-hours by now. With billions of people around the world focusing on this one, serious threat, who knows how many ideas will spring from this terrible moment. We all have to take a moment and think about the professionals working long, lonely hours combating Sars-CoV2 as health care workers on the front lines and researchers in labs and be confident that human ingenuity will triumph over a self-replicating strand of RNA.